Where did the logo come from?
The saloon opened in 1966 in a dimly lit basement on West Diversey Pkwy. Two years later the logo was developed via our way of life. Picture the sun rising over the horizon of Lake Michigan about 5 a.m. on any given Sunday summer morning and you’re walking out of a basement.
The face on the logo could be mine, yours or anybody else who might have spent the prior evening imbibing in our underground environment. We have all made it home to look in the mirror and see bloodshot eyes at half mast as we place a cool ice pack on top of our cranial area.